ASOS MARKETPLACE WEBSITE

The idea. To create the world's first fashion democracy where: Anyone who loves fashion, anywhere in the world, can sell fashion items to anyone who loves fashion, anywhere in the world. And we did it in 6 months.

We wanted to turn the fashion status quo upside down. Instead of the fashion elite dictating to the masses, ASOS Marketplace returns fashion to the people. Whether you’re big or small, individual or a collective – anyone, anywhere in the world, can buy and sell fashion on ASOS Marketplace. The people define the fashion, not the fashion elite.
 
ASOS Marketplace opens a worldwide wardrobe, where independent designers and fashion recyclers can create and customise virtual stores. With help from clear style guides they can market themselves in a way that reflects the quality of their products, with the panache of the industry. ASOS Marketplace is more that just a shop, it’s a democratic destination for a shared, global passion for fashion. With one platform we’ve harnessed the world’s untapped design talent; built a global runway; and created a new business model to bring ASOS closer to being the future of fashion.

We also had to design a best in class user experience: one that aligns with their natural journey's; pages that make the product engaging &  emotionally appealing & that are clean & highly intuitive.

This had to sit on an enterprise scale technology platform that aligned with ASOS' strategic technology roadmap. By using an agile product development methodology integrated with a Continuous Delivery process we provide the business with the true flexibility they need to drive the business forward.
 

IMPACT
Millions of unique visitors per month and growing.
Millions of page views per month and growing.
ASOS Marketplace is a top 20 website on the Hitwise Fashion list.
All without any spending on advertising.
600+ boutiques have been created on the site with thousands of new designers and individual sellers interacting with buyers across the globe.
120,000 products available.

All of which organically NOW connects ASOS to new target audiences, new geographies and new fashion trends.

AWARDS
Best Website, 2011 Revolution Awards
Best in Retail, 2011 Revolution Awards
Silver, Fashion & Beauty, 2011
Best Community, 2011 BIMA
Gold, Lifestyle Tablet, 2011 Lovie Awards
Fashion/E-commerce, ASOS Marketplace, 2011 Webby