I am a Creative Director and I believe in figuring out a brand purpose and the brand world where everything is integrated through a brand's point of view, strategy, design, art direction and language. I’m interesed in the way the brand looks sounds and feels like in any space it occupies, including the mind and heart. And how digital, technology, social and media help us do ideas we couldn't have done before.
I believe data gives us truth which can give us insight, which can lead to ideas; and that our industry doesn’t use it as much as it should, I believe in taking experience from above the line, through the line and digital to make sure modern, insightful, well-executed ideas are done for clients. There is no ‘lesser’ channel for me. I consider the film to be as important as the app, which is as important as the brand experience. All customer touchpoints count, and need equal integrity of idea and execution.
And I believe an algorithm can be as interesting to work on, as an ad.
I believe in being entrepreneurial, optimistic, having a ‘can do’ attitude, and everyone playing their part. I believe in caring about the businesses I work on.
I believe clients give us many clues to what is needed and sometime we just need to listen better to figure out how to bring that to life in a brilliant way.
I also believe that ideas can come from anywhere. And the more we engage differently wired brains and backgrounds in a project, the better the work will be.
+44 (0) 7595 728408 helloelspeth@gmail.com