IKEA ‘IT’S NOT A MISTAKE’

I dont think any of us quite realised just how universal this was until we finished this ad. 

And once it ran in Canada, it also ran in the US, Turkey, Switzerland, France, Poland, Russia, Australia and a handful of others. And it wasnt just the insight that worked. Sales went up every single time it aired.

So it was still running in 2017, even though it was created in 2005
and gained ‘iconic’ status by getting into the TIFF Hall Of Fame.

Just goes to show, always try on EVERY brief. A sale ad can be as powerful as anything else.

IMPACT
TIFF Hall of Fame AD.
Ran for 12 years, in 12 different countries. 

And French and Turkish versions.