THE HOUSE OF PERONI

Trendsetters. You see them out and about all over London. Trouble is, the only place you don’t see them is at home. Consuming conventional advertising. They are too savvy to be sold to which was a profound problem for Peroni Nastro Azzurro. The brand needs trendsetter patronage to safeguard its position as the UK’s no.1 premium lager. So we set about on an ambitious endeavour to create a new media channel. 

We built a house and in turn created a global idea, beyond advertising, for a unique experience that Peroni could call its own.

SOCIAL IMPACT
400k facebook fans added.
3,000 earned twitter mentions.
30M twitter impressions.
2,500 earned instagram posts.
400k website visits.
1,300,000 total social reach.

MEDIA IMPACT
£16M earned in media coverage annually.
20,000+ pieces of earned PR coverage with over 5 billion impressions in premium lifestyle publications.
600+ influencers through the house.

BUSINESS IMPACT
50,000 trendsetter & urbanite guests have visited the house. 
1,600,000 website visits since April 2015.
9% uplift in sales.