TRANSPORT FOR LONDON
‘REPORT IT TO STOP IT' 

There were 2 things stopping women from reporting unwanted sexual behaviour. One was not knowing when something was inappropriate, and not believing that anything would be done about it.

So we created an interactive video to tackle both.

TfL, the Metropolitan Police Service (MPS) and British Transport Police (BTP) launched the high profile 'Report It to Stop It' campaign in April 2014, encouraging people to report to the police any behaviour that is inappropriate.
 

IMPACT

The 'Report It to Stop It' campaign film has over 13 million views.

The interactive film shows a woman being leered at and then groped by a man. Each time he steps up his abusive behaviour, the viewer can choose whether they would report the incident. A voiceover then explains TfL’s zero-tolerance policy on unwanted sexual advances.

The number of reports rose by 31% in 2015/16 compared to the previous year, with 1,716 reports of sexual offences during the period resulting in more than 500 arrests.

Tfl considers this to be one of their most ground-breaking and successful programs.