TRANSPORT FOR LONDON #SHARETHEROAD

We challenged the current, overly aggressive, behaviour of different road users and asked if it’s necessary to get so angry so quickly. By seeing how angry others get, as an observer you realise how easy it is to behave that way.

The message completely resonated, as demonstrated by the tweets every time it airs. Tracking has told us 63% are going to think differently about their behaviour on the road as a result.

TfL considers this to be one of their most well targeted messages in terms of changing behaviour.

#SHARETHEROAD