THE HOUSE OF PERONI

Trendsetters. You see them out and about all over London. Trouble is, the only thing you don’t see doing is consuming conventional advertising.  

So along with the bi-annual month long houses which were unique Peroni experiences, we built cost-effective content for them every single day. 

Whether it be a recipe, a new Peroni cocktail, a photo shoot, a film or simply an interview; anyone could access Italian style almost every day of the year.

50,000 copies distributed at The House residencies, outlets and partner events.
300 artists featured.
156 interviews and photo shoots.

SOCIAL IMPACT
400k facebook fans added.
3,000 earned twitter mentions.
30M twitter impressions.
2,500 earned instagram posts.
400k website visits.
1,300,000 total social reach.

MEDIA IMPACT
£16M earned in media coverage annually.
20,000+ pieces of earned PR coverage with over 5 billion impressions in premium lifestyle publications.
600+ influencers through the house.

BUSINESS IMPACT
50,000 trendsetter & urbanite guests have visited the house. 
1,600,000 website visits since April 2015.
9% uplift in sales