UEFA Together #WePlayStrong

This is UEFA’s first ever pan-European creative campaign for women’s football. 

Together #WePlayStrong, is designed to transform the image of women’s football across Europe and to encourage more teenage girls, aged between 13 to 17, to take up and keep playing football. UEFA, with support from its 55 National Associations, is aiming to make football the number one played sport for women across Europe within 5 years.

Tackling misperceptions about the women’s game head on, the whole campaign has been designed from the girls up, not the UEFA brand down.
The creative concept was backed up by academic research commissioned by UEFA from the University of Birmingham. The largest study of its kind investigated the psychological, physical and emotional benefits for girls playing football. 

The research demonstrates that playing football can significantly boost confidence, happiness, and self-image, helping young girls to make friends and learn vital life skills. 

After less than 1 month and with very little media weight there are over 15,000,000 views and we have exceeded our target of girls signing up to find their local club by 45%.
 

IMPACT
Website clicks: 60K
Social page followers: 14K
Campaign mentions: 6,136
Launch film video views: 21M
Paid media impressions: 87M
Video shares: 5,368
FB reach since platform launch: 9.1M
TW reach since platform launch: 5.2M