UEFA Together #WePlayStrong

Perceptions of girls’ football is that it’s for tomboys and dykes, usually depicted with very traditional shots of play on the pitch.

So our content was full of cool girls, with style and energy. Play before and after, as well as on the pitch.

All kinds of girls were shown playing in all kinds of places. Each piece of content tackling a perception head on to keep the girls interested and the campaign fresh.

All in all we created 2o content films, a bank of 1000 photographs, 85 illustrations sticker and emojis and 40 gifs. 

Enough content for a year, all ready to go. And designed so anyone can use it.

IMPACT
Website clicks: 50,843
Social page followers: 13,582
Campaign mentions: 6,136
Launch film video views: 14,592,273
Paid media impressions: 61,375,395
Video shares: 5,368
FB reach since platform launch: 9.1M
TW reach since platform launch: 5.2M