VIM ‘PRISON VISITOR’

Loved by mums wherever this ran, this is an example of a true insight and superb client being behind an idea.

After seeing numerous commercials over the years about happy women cleaning, we thought it was time for a drastic change in the category. During the process we came to realize one thing: Cleaning sucks. It's like you're a prisoner in your own house. 

We used this insight to our advantage and as it turns out, consumers were buying it, both emotionally and literally. 

Sales of Vim cream hit high double digits when the spot aired and this was achieved without the aid of any other marketing initiatives." 

And who doesn’t want to spend less time cleaning? 
Turns our men liked this as much as women.
 

IMPACT
Gold Cannes Lion
Gold Clio
Gold ADC
D&AD Pencil
One Show pencil
Best of Show
Marketing Awards