VIRGIN HOLIDAYS '#TANUARY’ SALE

What do Virgin Holiday customers want most in winter? Basically, a tan and a bit of an adventure.

So whether it’s flying to Vegas to get hitched or getting those dreadlocks you’re always dreamed of; you can now experience it with Virgin Holidays. And even better, it’s on sale.

Understanding what customers were looking for during this crucial sales period for Virgin led us to this very simple and visual campaign that stood out in any publication we were in.

Even though it’s a sale, it’s having a good insight that most often will inspire.

And it certainly did. 

We got the best results Virgin had in 5 years with this campaign Handily, getting them the key results to set the year off to a very happy and bronzed start.